The Asthma+Lung UK Respiratory Champions programme (www.asthmaandlung.org.uk/healthcareprofessionals/resp-champions) gives respiratory specialist healthcare professionals the opportunity to dedicate one day a week to a specific leadership role to improve respiratory outcomes. They are working alongside local healthcare communities and people with asthma and chronic obstructive pulmonary disease (COPD), playing a pivotal role in enhancing local healthcare policies and care pathways to improve outcomes for people with lung conditions. Here, we talk to Maria Eurton, respiratory nurse specialist and non-medical prescriber, Living Well Partnership primary care network (PCN), Southampton, about her role as an Asthma+Lung UK Respiratory Champion for Hampshire and Isle of Wight (HIOW) integrated care system (ICS).