Like many skin conditions commonly encountered in primary care (e.g. dermatitis, psoriasis and acne vulgaris), hidradenitis suppurativa (HS) can be both difficult to spell and pronounce. HS can also be difficult to identify, despite being an inflammatory skin condition that affects as many people as psoriasis (Penzer Hick, 2022). As a consequence, it can sometimes take several years for patients to get a diagnosis; approximately 35% of people with HS reported it taking three to 10 years to be diagnosed (Nicolle, 2022).