Last year 80,000 people died prematurely because they smoked. Today it will kill 200 people (Health and Social Care Information Centre [HSCIC], 2015). Despite progress in driving down smoking rates, it is still the leading cause of preventable death. For every person who dies from smoking, 20 more are living with life-limiting illnesses (Centers for Disease Control and Prevention, 2010). Recent Action on Smoking and Health (ASH, 2014) research estimates that smokers need the care of friends, relatives or social services on average nine years earlier than a non-smoker.