Wound care presents a substantial burden on the NHS, clinicians, and patients. Promoting supported self-management has emerged as a key strategy to empower patients in proactively managing their wounds. When implemented appropriately, it can improve treatment adherence, enhance patient wellbeing, reduce the need for clinical appointments, and lower healthcare costs. The Covid-19 pandemic accelerated this shift by limiting face-to-face care, highlighting the importance of equipping patients with the knowledge, skills, and confidence required for effective self-management. Clear terminology and standardised approaches are essential for enabling the successful implementation of patient selfcare. Products such as Flaminal® (an enzyme alginogel®), with its simplicity and versatility, offers a practical solution that supports patient-led wound care while promoting sustainable healthcare delivery.